Thank you for visiting our website. SeaWorld Parks & Entertainment, Inc. and its affiliates (collectively, “SeaWorld” or “we” or “us”) own and operate, directly or through third party service providers, this website (www.seaworldparks.co.uk) for use by persons in the European Economic Area. This policy tells you how we collect, process and use your personal information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Any questions regarding this policy and our privacy practices should be sent to us by email to SEA@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.
Who Are We?
SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment venues throughout North America including SeaWorld® Orlando and San Diego, Aquatica, SeaWorld’s Waterpark® in Orlando and San Diego, Busch Gardens® Tampa and Discovery Cove®. Our corporate group also consists of Adventure Island®, Aquatica SeaWorld’s Waterpark®, Busch Gardens®, Discovery Cove®, Sesame Place®, and Water Country USA®.
What Information Do We Collect from You?
You may browse many sections of our website without providing any personal information about yourself. However, if you choose to register for one of our promotions or services, order a DVD, ask us a question through our Contact Us link, purchase park tickets, submit a review or image, or engage in certain other online activities, we must collect certain personal information from you.
The personal information and data we collect depends on the context of your interactions with our website, the choices you make, including your privacy settings. As more fully described below, the personal information and data we collect includes the following:
- Name and contact data. We collect your title, first and last name, email address, postal address, phone number and other similar contact data.
- Demographic data. We collect information about you such as your age and country of residence.
- Payment data. We collect credit/debit card or other payment details.
- Interests and favourites. We collect information such as which parks you’re most interested in visiting.
- Travel information. We collect information including your departure date and the number of nights of your trip.
We also collect personal information and data that you provide to us and the content of messages you send to us, such as feedback and reviews you write, or questions and information you provide for customer support, and to respond or comply with your request. When you contact us via email or telephone, you may be monitored and recorded.
You have choices about the information that we collect. When you are asked to provide personal information, you may decline. But, if you choose not to provide information that is necessary to deliver a product or service or to fulfill a given request, you may not be able to receive the given product, service or information.
In particular, we process personal information for the specific purposes listed below; the following explains which personal information we collect for each purpose, the exact nature of the purpose, the length such data is stored, the basis for collection, and any further relevant information.
Ordering and Fulfilling Such Orders
If you place an order through our website or over the telephone, such as an order for a ticket to one of our theme parks or for one of our free DVDs, we must obtain information from you in order to fulfill the order. This includes your contact information, payment information such as credit/debit card details, billing and shipping information, order information, preferences, user information, information about travel plans and travel companions. This information is used for billing purposes and to fill and confirm customer orders. The information may be used to contact you to confirm and send details of your orders, or in the event that we have trouble processing your order for a ticket or DVD.
Consistent with applicable laws and requirements, we retain order information for five year after your order has been processed (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law). We store your information in order to better serve you on future purchases and orders. We also share this information with third party services in order to process your payments. See below for additional information.
Our basis for processing your information is to fulfill the contract for delivery of the items you ordered.
Email Marketing or Email/Online Newsletter
If you choose to sign-up to receive email marketing from us or to receive our email newsletters, you submit certain basic information. This information may include your name, email address, and a confirmation that you are over 16 years old. This information is used to email our marketing materials or to send the newsletter electronically and to ensure that we can provide you with appropriate customer service and respond to your inquiries about the email marketing or information in the newsletter.
We send up to four email newsletters per month.
We store your information until you choose to unsubscribe from our email and newsletter marketing (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law).
Our basis for processing your information is your consent and the processing is necessary to fulfil your request to receive our newsletter and/or marketing materials. If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in our emails or newsletters that we send to you or by contacting us at SEA@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.
Promotions and Third Parties
From time to time, SeaWorld Parks & Entertainment may run promotions offering our customer’s special deals, discounts, chances to win contests, and other prizes. These promotions may involve third parties. In order to participate in these promotions, SeaWorld Parks & Entertainment may require certain basic information about you, such as your name, email address, postal address, date of birth, photos of yourself and family members, and other personal data required for the particular promotion or competition. This information may be stored by SeaWorld Parks & Entertainment in order to help us better understand how we can design and market our products for you and others. This information may also be shared with any relevant third-party promotional partners involved in the specific promotion for which you choose to sign-up.
We store this information for five year after you provide it to us (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law).
Our basis for processing your information is your consent, and to ensure your promotion, prize or special deal is fulfilled. If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails that we send to you or by contacting us at SEA@cubo.com, or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.
To Prevent Harm to Us, Our Products or Services or to Bring or Defend Legal Actions
We may gather your personal information, including your first and last names, your postal address, your email address, your criminal or credit history and relevant information about (i) the harm or potential harm, (ii) the claim or potential claim or (iii) the situation or circumstances giving rise to harm, potential harm, claim or potential claim for the purposes of bringing or defending legal actions or as required by applicable law. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of Use or who may be causing injury to or interference with our rights or property, other website users or customers and their information, or who may be harmed by such activities.
We store your Personal Data for six years after you provide the personal information to us, unless (i) we are required by applicable law to store the information for a longer period in which case we store the information for the period required by applicable law or (ii) unless we reasonably anticipate litigation with regard to the matter in which case we would retain relevant information until such time as the litigation is concluded or is no longer reasonably anticipated.
Our basis for processing is (i) a legal obligation or law to which we are subject or (ii) the processing is necessary for the purposes of our legitimate interests in protecting our business, products, services or a person or property or to defend ourselves against claims or potential claims.
Cookies and Other Tracking Technologies
This site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Sharing Information Collected with Third Parties
When you use our online booking page, your order is processed by a third party ticket provider and payment processor (ATD Travel Services Ltd), who specialises in the secure online capture and processing of credit/debit card transactions and distribution of tickets.
When you order a DVD from our website, your order is processed by a third party fulfilment provider (Ark H Group Ltd), who specialises in the fulfilment and distribution of goods.
Except as provided in this policy, SeaWorld Parks & Entertainment does not share or sell any personal information that you provide to us through our website for any separate use by any third party. However, from time to time, we may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services, but these statistics do not include any personal data or personally identifying information.
We also may disclose your information to our third party services providers related to the prevention of harm to us, our businesses, services or products or to protect persons and property. Additionally, we may disclose your information to our service providers to defend claims or potential claims made against us any person or entity in or associated with the SeaWorld Parks & Entertainment group of companies.
Links to Other Websites
Our website may contain links to sites operated, controlled, and maintained by independent third parties. We do not control the use of information you may provide to such third parties. If you access other websites using the links provided in our website, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours. Those policies may differ from ours. It is your responsibility to familiarize yourself with privacy policies on this website and other websites.
Transferring Your Information Outside of Europe
This website is intended for residents of the European Economic Area. However, as part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Economic Area. We will only transfer this information in compliance with applicable law. By submitting your personal information, you are agreeing to this transfer, storing or processing. As such, please note that there may be different standards that apply to how your information may be used and protected than the standards in place in your country. SeaWorld Parks & Entertainment has put in place safeguards to ensure that your data is safeguarded and protected. This includes obtaining written assurances from third parties assisting SeaWorld Parks & Entertainment with its website or given access to your data, which require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by SeaWorld Parks & Entertainment.
Safeguarding Your Information
We follow applicable laws and requirements to protect your information. SeaWorld Parks & Entertainment uses physical, electronic, and administrative safeguards designed to protect your personal information from loss, misuse, alteration, theft, unauthorised access, or unauthorised disclosure. We evaluate these safeguards on an ongoing basis to help minimise risks from new security threats as they become known. However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for data collected through our public website. We use SSL encryption on payment portals within our website, however, unless specifically designated on our website, we do not use encryption. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
Our Commitment to Children’s Privacy
SeaWorld Parks & Entertainment does not sell or share information obtained from minors with any third parties for their own use. The third parties who may have access are those assisting us with or co-sponsoring our website fulfillments, such as for purposes of filling orders or processing payments. We do not share a child’s information with blogs or other sites where the information would be publically accessible. We may collect limited information for a one-time contact. In such a situation, we do not keep the information nor disclose it or use it for any other purpose.
If SeaWorld Parks & Entertainment should inadvertently collect information from a child under the age of 16, we delete that information, except to the extent needed to seek verifiable parental consent from the minor’s parent or legal guardian. When verifiable parental consent is obtained, we collect only that personal information from a minor that is relevant to the registration or purchase. We protect the information with security safeguards and confidentiality measures that are commensurate with the sensitivity of the information. Parents or legal guardians have the right to review their child’s personal information, delete it, or withdraw permission to allow further collection or use of that information.
Your Rights with Regard to Your Personal Information
You have the following rights with regard to your personal information: (i) the right to access; (ii) the right to rectification; (iii) the right to erasure; (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to data portability; (vii) the right to withdraw consent and (viii) the right to lodge complaints. You may exercise any of these rights by contacting us at SEA@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU. You also have the right to lodge your complaints with the applicable legal authorities, including, without limitation, the applicable E.U. supervisory authority(ies).
We will respond to your requests in accordance with, and within the appropriate timeframe determined by, the applicable law and/or regulation governing the use of the given personal information. In most cases, we will respond to requests within one month; provided, however, if the request is complex, we may extend its response time in accordance with applicable law and regulation. Please note that we may require additional information from you in order to honor the request, such as to ensure proper authentication or to verify the SeaWorld Parks & Entertainment entity to which the information was provided.
Right to Unsubscribe
You have the right to unsubscribe from any services that we offer, if you no longer want to participate. To do so, please use our Contact Us link on this site for additional information, or email us at SEA@cubo.com. Please note that if you already have requested products or services when you decide to withdraw consent, it may take a short period of time for us to update your preferences and ensure that we honour your request.
If you have any questions or concerns regarding our practices regarding your personal information, please email us at SEA@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.
Updated: 23rd May 2018
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