PR Privacy Policy

This policy tells you how we collect, process and use your personal information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU, is the data controller responsible for your personal information.

Any questions regarding this policy and our privacy practices should be sent by email to seaworldparkspr@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.

Who Are We?

SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment venues throughout North America including SeaWorld® Orlando and San Diego, Aquatica, SeaWorld’s Waterpark® in Orlando and San Diego, Busch Gardens® Tampa and Discovery Cove®.   Our corporate group also consists of Adventure Island®, Aquatica SeaWorld’s Waterpark®, Busch Gardens®, Discovery Cove®, Sesame Place®, and Water Country USA®.

This privacy policy explains our online information practices and the choices you can make about the way your personal information is collected and used through our website.

What Information Do We Collect from You?

The personal information and data we collect includes the following:

  • Name and contact data. We collect your title, first and last name, email address, postal address, phone number and other similar contact data.
  • Career history. We collect information such as the title/publication you work for.

We collect this personal information about journalists by a number of means including:

  • When you contact us directly by email, telephone, or through the Media Centre on our website (http://www.seaworldparks.co.uk)
  • Downloading relevant lists from media databases, such as Gorkana
  • Identifying bylines in papers, online sites and magazines
  • By communicating with journalists when we hear of a move within the industry
  • By following journalists updating their status on various platforms including LinkedIn, Twitter and other sites.

In particular, we process personal information for the specific purposes listed below; the following explains which personal information we collect for each purpose, the exact nature of the purpose, the length such data is stored, the basis for collection, and any further relevant information.

Company Press Releases

We store your contact information, such as your name and email address, as well as the publication you work for in order to provide you with press releases to keep you informed of corporate news and events relating to our business. We only store this information and contact you, if your publication or area of expertise relates to our industry and we deem you to have a genuine interest in our business.

We send press releases on an ad hoc basis, as and when we have relevant information to share.

We store your information until you request to no longer receive press releases from us (unless we are required by law to store the information for a longer period in which case we store the information for the period required by applicable law).

If you wish to discontinue receiving this information, you can do so by emailing seaworldparkspr@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.

Our legal basis for doing so is that our processing is necessary for the purposes of our legitimate interests in promoting our business.

Press Trips

We store your contact information, such as your name and email address, as well as the publication you work for in order to invite you on press trips to our parks. We only store this information and contact you, if your publication or area of expertise relates to our industry and we deem you to have a genuine interest in our business.

Our legal basis for doing so is that our processing is necessary for the purposes of our legitimate interests in promoting our business.

Events

We store your contact information, such as your name and email address, as well as the publication you work for in order to invite you to events relating to our parks or destination. We only store this information and contact you, if your publication or area of expertise relates to our industry and we deem you to have a genuine interest in our business.

Our legal basis for doing so is that our processing is necessary for the purposes of our legitimate interests in promoting our business.

Media Drop

We store your contact information, such as your name and postal address, as well as the publication you work for in order to fulfil media drops. We only store this information and contact you, if your publication or area of expertise relates to our industry and we deem you to have a genuine interest in our business.

Our legal basis for doing so is that our processing is necessary for the purposes of our legitimate interests in promoting our business.

To Prevent Harm to Us, Our Products or Services or to Bring or Defend Legal Actions

We may gather your personal information, including your first and last names, your postal address, your email address, and relevant information about (i) the harm or potential harm, (ii) the claim or potential claim or (iii) the situation or circumstances giving rise to harm, potential harm, claim or potential claim for the purposes of bringing or defending legal actions or as required by applicable law.  For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of Use or who may be causing injury to or interference with our rights or property, other website users or customers and their information, or who may be harmed by such activities.

We store such personal information for six years after you provide the personal information to us, unless (i) we are required by applicable law to store the information for a longer period in which case we store the information for the period required by applicable law or (ii) unless we reasonably anticipate litigation with regard to the matter in which case we would retain relevant information until such time as the litigation is concluded or is no longer reasonably anticipated.

Our basis for processing is (i) a legal obligation or law to which we are subject or (ii) the processing is necessary for the purposes of our legitimate interests in protecting our business, products, services or a person or property or to defend ourselves against claims or potential claims.

Cookies and Other Tracking Technologies

Like most websites, we use “cookies” on our website to help us serve you better on future visits, and to help us analyse web traffic for our site, validate sessions, authenticate content of forms you fill out, and evaluate and improve the content or functions of our site.  A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed on your hard drive.  The information collected from cookies sent by SeaWorld Parks & Entertainment and approved third parties assisting us with our website lets us know that you visited our sites in the past and helps you avoid having to re-enter information on each visit in order to use some of our products or services.  Cookies also help us analyse use of our site, and better aggregate useful information when site users provide feedback about our sites or parks.  You can always set your browser to refuse all cookies from this and other websites that you may visit.

Sharing Information Collected with Third Parties

SeaWorld Parks & Entertainment may share your information within the SeaWorld Parks & Entertainment group of companies as well as with third parties that assist us with our website, advertising, such as in providing the services that you requested, or for the purposes of improving our marketing or administration.  This includes companies that provide analytics to us about use of our website, so that we can evaluate use of our website and continue to improve our website content.  However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service to us and we have a contract in place that requires them to only use the information for the purposes it was provided, to keep your information secure and not to use it for their own direct marketing purposes.  We are liable to you for our third party service providers appropriate processing of your personal information in a manner consistent with this Privacy Policy and applicable data privacy laws and regulations.

Except as provided in this policy, SeaWorld Parks & Entertainment does not share or sell any personal information that you provide to us through our website for any separate use by any third party.  However, from time to time, we may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services, but these statistics do not include any personal data or personally identifying information.

We also may disclose your information to our third party services providers related to the prevention of harm to us, our businesses, services or products or to protect persons and property.  Additionally, we may disclose your information to our service providers to defend claims or potential claims made against us any person or entity in or associated with the SeaWorld Parks & Entertainment group of companies.

In the event that we sell, assign, or transfer all or part of the SeaWorld Parks & Entertainment business, we may transfer your personal information to the buyer.  However, the buyer, assignee, or transferee will be required to safeguard your personal information in a manner that is consistent with the requirements in this Privacy Policy.

Links to Other Websites

Our website may contain links to sites operated, controlled, and maintained by independent third parties.  We do not control the use of information you may provide to such third parties.  If you access other websites using the links provided in our website, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours.  Those policies may differ from ours.  It is your responsibility to familiarise yourself with privacy policies on this website and other websites.

Transferring Your Information Outside of Europe

This website is intended for residents of the European Economic Area.  However, as part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Economic Area.  We will only transfer this information in compliance with applicable law.  Please note that there may be different standards that apply to how your information may be used and protected than the standards in place in your country.  SeaWorld Parks & Entertainment has put in place safeguards to ensure that your data is safeguarded and protected.  This includes obtaining written assurances from third parties assisting SeaWorld Parks & Entertainment with its website or given access to your data, which require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by SeaWorld Parks & Entertainment.

Safeguarding Your Information

We follow applicable laws and requirements to protect your information. SeaWorld Parks & Entertainment uses physical, electronic, and administrative safeguards designed to protect your personal information from loss, misuse, alteration, theft, unauthorised access, or unauthorised disclosure.  We evaluate these safeguards on an ongoing basis to help minimise risks from new security threats as they become known.  However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for data collected through our public website.  We use SSL encryption on payment portals within our website, however, unless specifically designated on our website, we do not use encryption. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Our Commitment to Children’s Privacy

The SeaWorld Parks & Entertainment website that links to this Privacy Policy is not intended for use by children under the age of 16. SeaWorld Parks & Entertainment does not market any of its products online for children under the age of 16, nor does SeaWorld Parks & Entertainment design its online applications, advertisements and other features to attract an audience of children under the age of 16.  Although certain pages within the website may reference “kids” or “children,” SeaWorld Parks & Entertainment strictly intends for such portions of the website to be used only by adults (such as parents) or children of the age 16 or older.

SeaWorld Parks & Entertainment does not sell or share information obtained from minors with any third parties for their own use.  The third parties who may have access are those assisting us with or co-sponsoring our website fulfillments, such as for purposes of filling orders or processing payments.  We do not share a child’s information with blogs or other sites where the information would be publically accessible.  We may collect limited information for a one-time contact.  In such a situation, we do not keep the information nor disclose it or use it for any other purpose.

If SeaWorld Parks & Entertainment should inadvertently collect information from a child under the age of 16, we delete that information, except to the extent needed to seek verifiable parental consent from the minor’s parent or legal guardian.  When verifiable parental consent is obtained, we collect only that personal information from a minor that is relevant to the registration or purchase.  We protect the information with security safeguards and confidentiality measures that are commensurate with the sensitivity of the information.

Your Rights with Regard to Your Personal Information 

You have the following rights with regard to your personal information: (i) the right to access; (ii) the right to rectification; (iii) the right to erasure; (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to data portability; (vii) the right to withdraw consent at any time and (viii) the right to lodge complaints. Please note that these rights are subject to certain exemptions which may be applicable to any request you make. You may exercise any of these rights by contacting us at seaworldparkspr@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.  You also have the right to lodge your complaints with the applicable legal authorities, including, without limitation, the applicable E.U. supervisory authority(ies). Details of these can be found at http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

We will respond to your requests in accordance with, and within the appropriate time frame determined by, the applicable law and/or regulation governing the use of the given personal information.  In most cases, we will respond to requests within one month; provided, however, if the request is complex, we may extend its response time in accordance with applicable law and regulation. Please note that we may require additional information from you in order to honour the request, such as to ensure proper authentication or to verify the SeaWorld Parks & Entertainment entity to which the information was provided.

Right to Unsubscribe

You have the right to unsubscribe from any services that we offer, if you no longer want to participate.  To do so, please use our Contact Us link on this site for additional information, or email us at seaworldparkspr@cubo.com.  Please note that if you already have requested products or services when you decide to withdraw consent, it may take a short period of time for us to update your preferences and ensure that we honour your request.

Changes to This Privacy Policy

As we continue to provide additional services and as the privacy laws and regulations evolve, it may be necessary to revise or update this Privacy Policy.  If we make any material changes to this Privacy Policy, including, any material changes to how we collect, use, process, and/or share your information, we will prominently post a notice of such changes on the website(s) covered by this Privacy Policy. To the extent required by applicable law, we will contact you with regard to changes to this Privacy Policy.

Contact Us

If you have any questions or concerns regarding our practices regarding your personal information, please email us at seaworldparkspr@cubo.com or by post at Cubo Communications Group Limited, 57 Rathbone Place, London W1T 1JU.

Updated: 23rd May 2018

© 2018 SeaWorld Parks & Entertainment, Inc. All Rights Reserved. All Rights Reserved.

Tell us about your trip!