Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

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Cookies on our site

Functionality cookies

Functionality cookies are essential to the proper operation of the site. By using our website, you acknowledge that we may store and access cookies of this type.

Name Purpose
CookieControl We use this to store your cookie preferences for this site.

By default it expires 90 days after you update your preferences.

 

swpuk_added_attraction_ids This is used to store which attractions that have been added to the park planner.

By default this expires 90 days after your last visit to the site.

 

vuid

 

 

We use Vimeo to display and deliver videos content.

The embedded Vimeo player uses these cookies to check if certain features or preferences have been selected by the user.

More information can be found in Vimeo’s Cookie Policy.

 

 

Performance cookies

We use trusted third party tools to monitor audience behaviour on our website so we can continually review and improve the information and experience we’re offering.

Google Analytics

Name Purpose
_ga

_gid

_gat_gtag_UA_11619094_2

 

Google Analytics is a web analytics service provided by Google, Inc. ('Google'), to help us understand how people are using our website.

Any data stored in these cookies is anonymous and not personally identifiable to you.

 

 

Google provide full information on how they use cookies, the types of cookies used, and how to manage their cookies in your browser in the policies section of their website.

How Google uses cookies

Snap

We work with Snap to show ads across their network, e.g. on the Snapchat platform.

The cookies set when on site are used to understand the performance of these ads rather than inform any advertising to you personally.

 

Name Purpose
sc_at, _sctr, _scid Understanding the effectiveness of our relationship with Snap.

 

 

All Snapchat users can opt out of Audience-Based and Activity-Based Ads through the Settings in Snapchat (https://support.snapchat.com/en-US/a/advertising-preferences) or, alternatively, device settings ("Limit Ad Tracking" on iOS and "Opt out of Interest-Based Ads" on Android). For more information, see Snap’s Advertising Preferences support page (https://support.snapchat.com/en-US/a/advertising-preferences).

 

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Marketing cookies

By better understanding what you and the rest of our audience are interested in, for example an ad you may have clicked on to get to the site, we can make the advertising you see more relevant. We are unable to proactively reach out to you personally based on these as the process is anonymised.

Google

Name Purpose
IDE, AID, DSID, AID, ANID, APISID, CONSENT, DV, HSID, NID, SAPISID, SIDCC, 1P_JAR, _fbp Used to register and report the actions after viewing or clicking an ad with the purpose of measuring the efficacy of an ad, and to present targeted ads to the user.

 

 

Google provide full information on how they use cookies, the types of cookies used, and how to manage their cookies in your browser in the policies section of their website.

How Google uses cookies

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Cross website cookie control

Most web browsers allow some control of most cookies through the browser settings.

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

Updating your preferences

You can update your preferences around the use of performance and marketing cookies on this site at any time.

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